This story appears in the
August 2001 issue of
Entrepreneur.
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When Julie and Craig Wells bought Cash Plus Inc., their goal was
to make it more than just a financial services franchise. The pair
had humanitarian ideals in mind, partnering with Save the Children,
which sponsors underprivileged children around the world.
"Our goal is to sponsor 10 children out of each of our
stores," says Craig, 48, CEO and president. Some Cash Plus
stores also offer discounts for bringing in canned foods, which are
distributed to local food banks and rescue missions.
How did it all start? When Julie and Craig acquired Cash Plus in
1996, they had been looking at a variety of franchise
opportunities. Craig had been in commercial real estate for 13
years, and Julie had a background in marketing and PR. When the
previous owners approached them about becoming franchisors of Cash
Plus, they saw an opportunity. They were right: The franchise
opened 14 stores in 1996 alone.
Today, the company's services include check cashing, payday
advances, international wire transfers and money orders. With more
than 70 locations in nine states, Cash Plus earned sales of $18
million for 2000. And the franchise is still growing, opening 30
locations in the past 18 months and on the lookout for
middle-management types and current franchisees to become unit
owners-and charitable entrepreneurs.
"We're trying to do good within our community and be
outstanding corporate citizens," says Julie, 42, COO. Sounds
like they're right on the money.