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The more you know about your customers, the better.

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Have a clear idea of your customer. Marketing can be focused only if you really understand the psychographics and demographics of your customer. Find out as much as you can about your target market: age ranges, gender, socioeconomic standing, regions, buying habits and more. You can never know too much about your customers.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business