My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

More Ads or Bigger Ads?

How to choose your advertising strategy
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Should you use your limited advertising budget to create larger, more visible ads that restrict you to advertising less frequently, or smaller, less visible ads that you can then afford to run more frequently?

The answer? Smaller ads more frequently. The reason is that most people, even those who are likely candidates for you your product, typically don't respond to ads the first time they see them. Prospects may have to notice an ad a number of times and develop a level of comfort with it (especially if the product or service is new to them) before they take action. The more often prospects see your ad, the more comfortable they will become and the better chance they will respond to it.

Excerpted from Start Your Own Business: The Only Start-Up Guide You'll Ever Need

How Do You Choose Just the Right Niche for Your Ecommerce Business? A Checklist