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Marketing Buzz 9/01

Becoming an author could be good for business.

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This story appears in the September 2001 issue of Entrepreneur. Subscribe »

Want to position yourself as an expert, enhancing your exposure and credibility in the marketplace? Getting a book published is a great way to do it. But to sell a publisher on your book idea, you must first put together a winning book proposal. Just think of it as a business plan for your book. As with a real business plan, there are seven basic components:

1. Introduction: You need to sell the publisher on what your book can do for readers. For instance, how will you help readers make and save money, live healthier and longer lives, or improve their businesses?

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