In an Instant
Track banner-ad performance in real time to find out who's paying attention.
When you want to determine which of your banner ads are delivering the most cost-efficient results and which are simply draining your bank account, take a valuable lesson from the marketers who track customer responses in real time.
Using a process known as real-time optimization, you can uncover information, like how many customers have clicked on a banner ad, the ad's conversion rate (the total number of transactions from that ad divided by the total number of visits during any given period) and even customer response to individual aspects of an offer, such as the price or the message itself. That information helps entrepreneurs "optimize the ads that are running, push Web sites that aren't performing to do better and, if necessary, cancel contracts with them," says Brad Aronson, president of i-Frontier, an interactive advertising agency in Philadelphia. "One advantage of Net advertising is that you can measure results daily and use that information to increase efficiency."
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
-
Kale Was a Garnish Before This Creative Genius Made It Famous. Here's How She Did It — and What She's Planning Next.
-
Telling Your Brand Story Is Crucial. 4 Steps to Ensure That It Resonates.
-
This Baker Was Told Not to Speak Spanish With Colleagues, So She Started Her Own Cake Company That Values Employees Just as Much as Customers
-
Improving Yourself Takes 9.6 Minutes of Work Each Day
-
Meet the Women Behind Some of McDonald's Most Iconic (and Essential) Ingredients — and How They're Setting New Standards
-
Remote Work Shouldn't Be Up for Debate
-
Employees Are Over Foosball Tables and Free Snacks. Your Company Culture Needs This Instead.
