When this cookie company gave out samples, people went ape and sales soared.
When 600 Lb. Gorillas founders Chris and Paula White wanted toknow whether their cookies were good, all they did was ask. Afterhanding out surveys and free samples of their gourmet goodies attrade shows, they soon amassed thousands of responses that declared"I went ape over them!" Encouraged by the positivefeedback, this husband-and-wife team, both 33, donned safari gearand brought the comment cards (and cookies) to meetings withbuyers. The idea worked.
Once the Wrentham, Massachusetts, company got their cookies(which are sold as frozen balls of dough) in grocers' freezers,the Whites mailed a list of stores to each person who had filledout a survey. To entice those who have yet to taste the treats, theWhites visit food festivals and supermarkets in the New Englandarea weekly to set up shop and pass out samples. "People seeour hut and instantly come over to see what we're allabout," says Paula. "Our booth is fun, and crowds loveit."
4th of July Subscription Sale - Unlock this subscriber exclusive article and more for 20% off today.
Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 20% off an annual subscription today. Just use code SAVE20 at checkout.
Entrepreneur Editors' Picks
Tory Burch Built a Brand Around Empowering Women. Now Her Foundation Is Furthering Her Mission: 'How Do We as a Company Have a Positive Impact on Humanity?'
This Founder Had to Play College Basketball in Men's Shorts and Shoes, So She Launched an Athletic Clothing Company Named After the Now 50-Year-Old Title IX Act
Is Beyoncé's 'Break My Soul' the Theme Song of the Great Resignation?
You're Probably Falling for All of Amazon Prime Day's Psychological Sales Tactics. A Marketing Professor Reveals Them — and How You Can Actually Get the Best Deal.
Comedian Paul Virzi: 'If You're Not Authentic, You Have Nothing'
Struggling to Come Up With Creative Ideas? Try Doing This.
Picking a Winning Emerging Brand Is How You Get Rich in Franchising. Here's How to Spot One.