Tips for Partnering Up

How your marketing efforts can benefit
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Considering a partnership but don't know if it's financially advisable? Here are three ways a partnership can strengthen your marketing muscle while saving you money:

  1. Market together to pitch-and win-major accounts, provide additional services as a unit, and diversify and expand your customer bases
  2. Form an alliance that spans the nation and thus target larger prospects-such as major corporations that have offices in multiple locations
  3. Launch or test market a product nationally for a fraction of the cost by partnering with a corporation with an existing name in the field as well as a ready-made audience

Excerpted from Entrepreneur magazine, August 2001

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