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A Lot to Learn

Just because you run a company doesn't mean you know everything. With a little education, though, you can change that.

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This story appears in the September 2001 issue of Entrepreneur. Subscribe »

Not long ago, most entrepreneurs thought the only degree they'd ever need would be one from the School of Hard Knocks. "Who needs some ivory tower intellectual telling me how to run my business?" the thinking went. Of course, they were partly right. There is no substitute for hands-on learning.

But post-graduate degrees and other relevant business courses can lead to smarter, faster business growth and can help build a group of highly skilled and knowledgeable employees. Classroom learning has plenty of practical applications, particularly considering the dynamic nature of today's economy. Laid-off dotcommers are taking classes on sales and marketing fundamentals, and founders of traditional companies are going back to school to better understand e-commerce. With night and weekend classes, certificate programs, online courses and customized in-house options, executives now have more educational opportunities than ever before.

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