For Just Peanuts?
No way! These brothers sell much more than boiled nuts to their hard-core Southern-food fans.
What: Mail-order snack
foods, Southern-style
Who: Matthew and Ted Lee of Lee
Bros. Boiled Peanuts Catalogue
Where: Charleston, South
Carolina
When: Started in 1994
"The idea that you can build a successful business on mail-ordered boiled peanuts is pretty far-fetched," admits Matthew Lee. "But people grow up in places and develop very strong attachments to food." For Matthew, that particular snack of choice is boiled peanuts.
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