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For Just Peanuts?

No way! These brothers sell much more than boiled nuts to their hard-core Southern-food fans.

This story appears in the September 2001 issue of Entrepreneur. Subscribe »

What: Mail-order snack foods, Southern-style

Who: Matthew and Ted Lee of Lee Bros. Boiled Peanuts Catalogue

Where: Charleston, South Carolina

When: Started in 1994

"The idea that you can build a successful business on mail-ordered boiled peanuts is pretty far-fetched," admits Matthew Lee. "But people grow up in places and develop very strong attachments to food." For Matthew, that particular snack of choice is boiled peanuts.

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