Join The Club

A PostalAnnex+ franchisee discusses the benefits of getting involved with a franchisee association.
3 min read
Opinions expressed by Entrepreneur contributors are their own.

How exactly do franchisee associations help franchisees? To sum it up in one word: support. Whether it's provided to new or existing franchisees, and whether it comes from other franchisees or from the corporation, support is the major benefit of almost any franchisee association.

Steve Collo wanted to be actively involved with an organization that provides this kind of support, so after three successful years as a PostalAnnex+franchisee in the San Diego area, he decided to join the PostalAnnex+ National Franchisee Association (PANFAC), an organization that voices franchisee concerns to the corporation. "In the beginning, it was more important for me to concentrate on learning the business," he says. "Once I was comfortable with that, I was able to take a position [with PANFAC]."

Collo served as a representative for the Southern California/Arizona region for a year before being elected PANFAC chair four years ago. "We made a lot of changes as far as how things were being handled," he says.

Some of the issues PANFAC addressed include marketing initiatives, advertising and store sales. Franchisees voice their concerns to their area representative, who, in turn, presents it to PANFAC. The group then passes the issue along to PostalAnnex+.

"We don't necessarily resolve every issue, but we certainly address them and readdress them and work with corporate to come up with solutions that will be satisfactory at the store level," Collo says. One change the organization has already created is the Road Warrior Program, an initiative that supports new franchisees after their stores have opened.

Last year, PostalAnnex+ launched an intranet site that allows its franchisees, PANFAC members and the corporation to communicate via open forums. For example, in one forum, storeowners discuss issues amongst themselves; in others, storeowners communicate directly with their PANFAC representatives or with the corporate office. "It's a great tool that sometimes isn't used nearly as much as it should be, because people are still learning [how it works]," Collo says. "It's fairly new, but it's a tremendous asset to have."

As is a franchisee association. In fact, Collo says he wouldn't join a franchise that didn't have one. The lack of a franchisee association "hurts both the store owner and the corporate office, because you lose touch at the corporate level with what's actually occurring at the counter with the customers," he explains. "And that would definitely retard growth at both the corporate and the store levels."

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

It Started As a Joke and Turned Into a Startup That Raised $1 Million in Funding