Top Trending: 3 Ways Millionaires Think Differently Than You

Creating a Company Catch Phrase

Follow these tips, and you'll never have problems with people forgetting your business's name.
  • ---Shares

Coming up with a catch phrase for your company is a crucial step in the marketing battle, but it doesn't stop there. You must make sure your customers do more than remember your slogan-they have to associate it with your brand name, not your competitor's. Follow these four tips to ensure a winning slogan:

  • Evoke your key benefit-establish that exclusive connection in your customers' minds by focusing on what's unique about your product or service
  • Test with prospects and customers-speak to potential customers as well as existing ones in order to appeal to those who never considered your previous marketing messages very compelling
  • Include your company name-ensure that your customers not only remember the slogan, but who it's advertising as well
  • Stick with it-success requires committing to a slogan for years, and incorporating it into all your marketing materials; consider trademarking it

    Excerpted from Entrepreneur magazine, July 2001

Next Article:
Sleep In and Make Millions: Why You Don'...
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.