Creating a Company Catch Phrase

Follow these tips, and you'll never have problems with people forgetting your business's name.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Coming up with a catch phrase for your company is a crucial step in the marketing battle, but it doesn't stop there. You must make sure your customers do more than remember your slogan-they have to associate it with your brand name, not your competitor's. Follow these four tips to ensure a winning slogan:

  • Evoke your key benefit-establish that exclusive connection in your customers' minds by focusing on what's unique about your product or service
  • Test with prospects and customers-speak to potential customers as well as existing ones in order to appeal to those who never considered your previous marketing messages very compelling
  • Include your company name-ensure that your customers not only remember the slogan, but who it's advertising as well
  • Stick with it-success requires committing to a slogan for years, and incorporating it into all your marketing materials; consider trademarking it

    Excerpted from Entrepreneur magazine, July 2001

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.