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Communicating With Employees

In your quest to make your start-up fly, don't forget about the people who are helping you get things done.

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This story appears in the September 2001 issue of Entrepreneurs Start-Ups magazine.

If we told you good employee communication is important, we'd hear a good, resounding "Duh." And if we told you your employees were the key to your success, you'd tell us to stop wasting your time, because you learned that in Entrepreneurship 101. But if we told you how to run your company from the inside out, would we have your attention?

Probably, because you're not quite sure what "running a company from the inside out" means. We went to Shirley Dreifus, chief executive of Strategic Communications Group in New York City, to find out how an entrepreneur who's just starting out can turn this highfalutin concept into real-life dollar signs.

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