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Web Site Content Writing for Start-Ups

How to create a Web site that won't bore users-and will get you the kind of business you're looking for

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This story appears in the September 2001 issue of Entrepreneurs Start-Ups magazine.

As a busy Web copywriter and content strategist (translation: a guy who writes the info that companies use to build their brand and sell their goods/services on the Internet), my favorite assignments are the ones where I get to work with start-ups. Creating banner campaigns, marketing e-mails and other Web projects for the Fortune 500 clients of big ad agencies is boring, boring, boring: The parameters are too precise, the instructions are too clear, and to top it off, there's always way too much background info. Exasperating? Irritating? Oh, you have no idea.

But working with start-ups...ah, now that's fun. The innovative ideas! The youthful enthusiasm! The giddy mayhem! It's kind of like being a counselor at a camp for the talented, gifted and dangerously over-caffeinated.

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