Before You Write an Ad.

.answer these basic questions about your business.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Whether your advertising strategy relies on humor, shock treatment, celebrity testimonial or educational tactics, don't forget to ask yourself these basic questions before writing any ad:

  • Who is my target audience?
  • What are the general ages, lifestyles and interests of these people?
  • What is the state of my product (new, old, updated)?
  • What's the one thing I want to tell prospects about in the ad (such as fastest service, cheapest prices, most friendly staff)?
  • What is the ultimate objective of this ad (traffic, name awareness, differentiation from the competition)?

Excerpted from Entrepreneur magazine, May 2001

More from Entrepreneur

Kathleen, Founder and CEO of Grayce & Co, a media and marketing consultancy, can help you develop a brand strategy, build marketing campaigns and learn how to balance work and life.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.