7-Eleven Adds to Food Product Line
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Dallas-Convenience store chain 7-Eleven has introduced a line of proprietary food products that includes upscale sandwiches, portable grilled products, salads in a shaker and breakfast items such as eggs Benedict and fresh fruit.
The chain hopes to garner a larger share of female patrons, who historically have made up only 30 percent of its clientele, according to 7-Eleven research. The new sandwiches and salads, in particular, are targeted at women. -Restaurants and Institutions
