Pitching Your Story

You may want to limit how many reporters you pitch to at one time.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Know which publications and which reporters compete with each other. Don't pitch the same story to competing publications or stations; you may lose credibility with one or both. And don't simultaneously pitch two reporters at the same publication; reporters often compete with each other for stories. Pitching a whole roster of reporters at media outlets where reporters don't compete can backfire, too. The shotgun approach rarely produces results.

So if you're serious about wanting some reputable coverage, contact the reporter at the publication or station you find most reliable, and give him an exclusive. Let him to know you've followed his career and respect his approach. Then give him ample information and pitch it in a way that really says, "Here's something that's new and powerful."

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.