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Flash 10/01

Geek sports get popular, the latest in funeral services and the comfort food craze

Revenge of the Nerds: Geek sports are soaring. Bowling is the third most popular sport in the country, says the Sporting Goods Manufacturers Association, while membership in local chess clubs rose 10 percent in 2001, according to the Illinois Chess Association. What's next, badminton?

Dying to be Different: The latest rage in funeral services is intensely personal-caskets decorated with everything from hunting memorabilia to racing regalia, and services reflecting the deceased's interests, whether jazz is played or exotic dancers perform.

Eating It Up: The craze for comfort food continues. Now event planners are catering s'mores for clients to munch while they venture through another dull meeting.

This story appears in the October 2001 issue of Entrepreneur. Subscribe »