Think Fast

Don't let your ideas get stuck behind a granny with her blinker forever on.
Magazine Contributor
2 min read

This story appears in the October 2001 issue of Entrepreneur. Subscribe »

When you're confidently and constantly coming up with ideas and you feel that nothing can stop you, you're experiencing what Thomas McGehee calls "whoosh." In Whoosh: Business in the Fast Lane (Perseus Publishing, $26), McGehee tells what he's learned running one of Cap Gemini Ernst & Young's Accelerated Solutions Environment centers, where entrepreneurs learn to build "creation companies" that exist in a constant state of whoosh.

The conflict between creation companies and their counterpart "compliance companies" permeates McGehee's thesis. Compliance companies are traditional hierarchical organizations that stick to the tried and true. Creation companies, on the other hand, emphasize freedom over control. They seek new ideas and approaches, and value individual expression and group collaboration.

Think of open communication and collaboration among everyone in your company in terms of the Japanese martial arts facilities called dojos. In a dojo, explains McGehee, there is no rank, and everyone competes on equal terms. By declaring your next strategy or brainstorming session a dojo, you can increase your own collaboration quotient, as well as the odds of hearing and feeling that elusive, exuberant whoosh.

Always On

The problem with modern work is we're too accessible, try to absorb too much information and have unreasonably high expectations, says leadership expert Sally Helgesen in her newest book, Thriving in 24/7: Six Strategies for Taming the New World of Work (The Free Press, $25). The result she calls "frankenwork," a state of affairs as unnatural as the genetically engineered agricultural products some call frankenfoods.

Many writers have covered this topic, and not all Helgesen's strategies are new. But she makes even familiar scenery look fresh. For instance, she recommends looking back to your childhood to find activities you loved, and doing them now as part of a routine for recharging your batteries. Time to dust off the pogo stick?

Austin, Texas, writer Mark Henricks has covered business and technology for leading publications since 1981.

More from Entrepreneur
Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Use code MARKET2021 through 4/24/21 to save on 12 marketing books for entrepreneurs that are recommended by entrepreneurs:
  • Digital Marketing Handbook
  • No B.S. Guide to Direct Response Social Media Marketing
  • Ultimate Guide to Youtube for Business
  • And more
Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur