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Think Fast

Don't let your ideas get stuck behind a granny with her blinker forever on.

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This story appears in the October 2001 issue of Entrepreneur. Subscribe »

When you're confidently and constantly coming up with ideas and you feel that nothing can stop you, you're experiencing what Thomas McGehee calls "whoosh." In Whoosh: Business in the Fast Lane (Perseus Publishing, $26), McGehee tells what he's learned running one of Cap Gemini Ernst & Young's Accelerated Solutions Environment centers, where entrepreneurs learn to build "creation companies" that exist in a constant state of whoosh.

The conflict between creation companies and their counterpart "compliance companies" permeates McGehee's thesis. Compliance companies are traditional hierarchical organizations that stick to the tried and true. Creation companies, on the other hand, emphasize freedom over control. They seek new ideas and approaches, and value individual expression and group collaboration.

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