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Mind Games

Peek inside your head and see how your mentality is affecting your business.

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This story appears in the October 2001 issue of Entrepreneur. Subscribe »

If your friends have always said you were mental, thank them. Especially if your friend is Fran Pirozzolo, who would surely mean that as a compliment. Every year since 1996, Pirozzolo, a sports psychologist, has been recruited by the New York Yankees as a mental skills coach, consulting with manager Joe Torre and meeting one-on-one with the players. Has it helped them? While Pirozzolo gives all the credit to Yankees owner George Steinbrenner, Torre and the players, all we know is the Yankees have won three World Series in a row and, at press time, were aiming for their fourth.

Meanwhile, Pirozzolo is enjoying a streak of his own: He runs a consulting company called Competitive Advantage in The Woodlands, Texas, recently co-authored Multiple Intelligence and Leadership (Lawrence Erlbaum Associates) with Rin Riggio and Susan Murphy and co-wrote an upcoming book on playing better golf. Here, he discusses how mental skills can help entrepreneurs win the game of business.

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