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M's the Word

Mobile commerce is starting small.

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This story appears in the October 2001 issue of Entrepreneur. Subscribe »

Imagine customers waving mobile phones and-poof!-buying products. It should become a reality soon enough. "Consumers will ease into m-commerce," says Andrew Cole, an analyst at Boston research firm Adventis. "They'll overcome their anxieties [by making] small purchases."

Those small charges, or "micropayments," didn't always interest the big players. But with more online merchants testing m-commerce devices, powerhouses such as Cingular and Visa International are storming the field.

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