M's the Word
Mobile commerce is starting small.
Imagine customers waving mobile phones and-poof!-buying products. It should become a reality soon enough. "Consumers will ease into m-commerce," says Andrew Cole, an analyst at Boston research firm Adventis. "They'll overcome their anxieties [by making] small purchases."
Those small charges, or "micropayments," didn't always interest the big players. But with more online merchants testing m-commerce devices, powerhouses such as Cingular and Visa International are storming the field.
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