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Finding Room in a Crowded Market

There's plenty of room, no matter how crowded the market. You'll just have to use your elbows.

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This story appears in the October 2001 issue of Entrepreneur. Subscribe »

What the hell are you thinking? Why in heaven's name would you want to start a business in an already saturated market? With a ton of competition on the right and a truckload of already-been-done ideas on the left, you'll only be trampled into oblivion-or, at least, that's what the powers that be would like you to believe.

Starting a business in a saturated market is not the suicide mission many people think it is. If you've got a stellar idea for a start-up, a brilliant business plan to go with it,a whole lot of chutzpah and no fear of playing with the big boys, then there just might be room for you in any seemingly saturated market.

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