It's Your Move
How to make it through when cash is tight
Surviving a cash-flow crunch can take some creative financing. Just ask Troy and Yvonne McNair. The Aurora, Illinois, entrepreneurs started McNair Games in 1999 with one board game-Money Power Respect-and $120,000 from family, friends, credit cards and savings.
"Our initial printing was 50,000 units, and they were gone in 45 days," remembers Troy, 36, who formerly handled artist management for Def Jam Records.
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