Marketing Buzz 10/01 Making the most of industry awards and tightening the restrictions on cold calling
By Gwen Moran •
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"And I'd Like toThank..."
While some folks use industry awards as nothing more thandoorstops, Michael Macken, 45, found that honors from the NationalBarbecue Association fired up promotional efforts for hisnew-to-market grill gadgets.
When Macken, president of Sure Broil Products in Port Richey, Florida,learned his products had received recognition, he added the news tohis Web site and sales literature. The honors generated mediacoverage and got the attention of wholesalers, distributors andretailers. "Anytime you win [an award], it gets people'sears to perk up, and they want more information," Mackenexplains.
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