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Marketing Buzz 10/01

Making the most of industry awards and tightening the restrictions on cold calling

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This story appears in the October 2001 issue of Entrepreneur. Subscribe »

"And I'd Like to Thank..."

While some folks use industry awards as nothing more than doorstops, Michael Macken, 45, found that honors from the National Barbecue Association fired up promotional efforts for his new-to-market grill gadgets.

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