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If not, don't worry! Your workers do, so make them your marketing team.

This story appears in the October 2001 issue of Entrepreneur. Subscribe »

Want to know who's really responsible for marketing your company? Think beyond your ad agency or marketing department, because every employee contributes to the achievement of your company's sales goals, from your executives and advisory committee, to your receptionist, office staff and plant workers. Everyone plays an important and specific role-and it all begins with you.

Successful entrepreneurs communicate goals, give their people a clear vision of the future and make everyone in the company aware of their marketing promises. You're chiefly responsible for motivating your entire staff to work as a marketing team by promoting both your vision and the benefits employees will earn by helping you achieve it.

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