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Infantile Inventions

No, no, it's not a bad thing! The baby-products market is the perfect place for brand-new inventors to take their first steps.

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This story appears in the October 2001 issue of Entrepreneur. Subscribe »

Parents aren't the only ones delighted when a baby is born. Entrepreneurs are, too. Grandparents, friends and other relatives are eager to shower gifts on the newborn. And because infants turn life upside down, moms and dads are always searching for new and innovative ways to save time and make life easier-no matter what the cost.

No wonder the baby-products market is the most popular one for individual inventors. And that's not just because there's a huge base of parents ready to spend their hard-earned dollars on new products. Often, becoming parents inspires moms and dads to invent new baby products. And because there are so many babies around, inventors in this category have ample opportunity to test products and determine ahead of time whether they'll fly in the market.

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