Full access to Entrepreneur for $5
Subscribe

Healthy Profits

With all those mad cows, vegetarian food looks a little better every day.

By
This story appears in the October 2001 issue of Entrepreneur. Subscribe »

While mad cow disease and Foot and Mouth Disease (FMD) currently appear confined to Europe, images of diseased animals and burning carcasses have crept into the United States. Granted, we're all still eating Big Macs and T-bones, but our collective consciousness has been pierced by the question: Could it happen here?

Not terribly likely, with all the safeguards put in place by the FDA and the USDA. But now is still an opportune time to talk about alternatives to meat. "There's been a widening [consumer demand] for vegetarian-type dishes, particularly among younger people," says Warren Belasco, a professor of American Studies at the University of Maryland, Baltimore County, who teaches a class on American foods. "They're more aware of the general health issues-not just contamination issues, but heart disease, cholesterol and fat issues as well."

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!