My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Van Houtte Gears Up for U.S. Expansion

<b></b>
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Montreal-With a new name and logo, coffee company Van Houtte Inc. is aiming to become the leading supplier of caffeine to offices in the United States. The company plans to spend up to $300 million over the next five years to buy operations that provide coffee services to offices in major urban centers south of the border.

A new logo, which drops the initials A.L. from the founder's name and adds the word "café" and a hand holding a cup of steaming coffee, was also unveiled, part of an effort to simplify the brand and offer a pseudo-European touch as the company expands into the United States. -National Post Online

More from Entrepreneur

New York Times bestselling author Nicole Lapin can help you pitch your brand to press and strengthen your media training.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.
Start My Plan

Latest on Entrepreneur