My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Finding Out What Customers Think

Surveying customers on the cheap to improve business
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Telephone interviews are an inexpensive and fast way to get information from your customers. Ask clearly worded brief questions - people don't like to spend a lot of time on the phone answering questions.

You may learn more through a direct-mail survey. It needn't be elaborate; you can even use a postcard. But don't ask more than 15 questions.

With today's technology, you can conduct fax or e-mail interviews. The same criteria apply here - be clear and concise - and always thank customers in advance for their input.

Always remember, the most important thing is not how you ask the questions but how you apply what you learn.

Excerpted from Get Smart: 365 Tips To Boost Your Entrepreneurial IQ

6 Years After 'Shark Tank,' This Lobster Roll Food Truck Clawed Its Way Into a Multi-Million Dollar Business