Unique Direct Mail Methods

Recipients will take notice when your direct mail stands out.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

When designing a direct-mail piece, it is important to put yourself in the shoes of the recipient. When I was promoting my wedding videography business, I did just that-literally. I scoured the society pages of local suburban Milwaukee newspapers and jotted down dates and pertinent information announcing upcoming weddings of recently engaged couples. I drafted real-looking wedding invitations to promote my service and even included a response card that could be returned to request a quote. I sent each couple one of my uniquely crafted invitations and secured my new wedding videography clientele. The effort generated a 75-percent increase in business.

Craig W. Campana teaches G.U.T.S.Y. marketing strategies for small businesses and hosts a weekly teleconference call for marketers (Tuesdays at 4 p.m. EST). Register to participate or pick up a copy of his 101 G.U.T.S.Y. Grabbers at http://www.gutsymarketing.com

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

It Started As a Joke and Turned Into a Startup That Raised $1 Million in Funding