Top Trending: Why You Should Never Follow Your Passion

Unique Direct Mail Methods

Recipients will take notice when your direct mail stands out.
  • ---Shares

When designing a direct-mail piece, it is important to put yourself in the shoes of the recipient. When I was promoting my wedding videography business, I did just that-literally. I scoured the society pages of local suburban Milwaukee newspapers and jotted down dates and pertinent information announcing upcoming weddings of recently engaged couples. I drafted real-looking wedding invitations to promote my service and even included a response card that could be returned to request a quote. I sent each couple one of my uniquely crafted invitations and secured my new wedding videography clientele. The effort generated a 75-percent increase in business.

Craig W. Campana teaches G.U.T.S.Y. marketing strategies for small businesses and hosts a weekly teleconference call for marketers (Tuesdays at 4 p.m. EST). Register to participate or pick up a copy of his 101 G.U.T.S.Y. Grabbers at http://www.gutsymarketing.com

Next Article:
Sleep In and Make Millions: Why You Don'...
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.