Attend a Trade Show as a G.U.T.S.Y Non-Exhibitor

Interact with trade show exhibitors to gain new contacts.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

You can have a great time meeting people by attending a trade show as the non-exhibitor exhibitor. To understand this concept, it is important to recognize that the exhibitors of the show are there to educate potentially interested parties in their product or service and ultimately gain a sale. The non-exhibitor exhibitor captures attention by providing information about their business to those exhibiting at the booth. Put your business card into the exhibitor's fish bowl on their table display. They will contact you, and then you have an opportunity to tell them about your business.

Craig W. Campana teaches G.U.T.S.Y. marketing strategies for small businesses and hosts a weekly teleconference call for marketers (Tuesdays at 4 p.m. EST). Register to participate or pick up a copy of his 101 G.U.T.S.Y. Grabbers at http://www.gutsymarketing.com

More from Entrepreneur

Dustin's experience and expertise can help you monetize your message, build a marketing strategy and connect with influencers.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.