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Natural Order

Customers get their products, clients get their services-but the environment is still waiting on its big shipment of respect.

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This story appears in the November 2001 issue of Entrepreneur. Subscribe »

Within weeks of taking office, President George W. Bush sent out a message: Business growth will be a higher priority than the environment. Bush acted quickly in pronouncing the Kyoto Protocol dead in the United States, angering leaders of industrialized nations who, alongside the previous U.S. administration, had hammered out what was to become the foundation of a treaty among 178 nations promising to lower greenhouse gases. At the same time, he pushed energy production rather than conservation as the solution to the energy crises on the East and West Coasts. By the 30th anniversary of the first Earth Day this past April, the environmental movement seemed to be losing ground, with business growth coming possibly at the expense of the environment.

Playing With Rainbows

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