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What's Your Type?

The e-mail font you choose says a lot about you.

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This story appears in the November 2001 issue of Entrepreneur. Subscribe »



What's your type
Is e-mail impersonal? Not if you believe "The Psychology of Fonts." The study, commissioned by Lexmark Printers, found that the font you choose for e-mail not only reveals your personality, but also influences peoples' perceptions of you. The study also found that men were drawn to rectilinear fonts, while women preferred curvy fonts with prominent tails. Here's what your font is saying:

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