Full access to Entrepreneur for $5

New Age

Want a grown-up company? Get a grown-up marketing strategy.

This story appears in the November 2001 issue of Entrepreneur. Subscribe »

Ready to take on the big boys? Want to expand your line of products or services? If so, take a lesson in rebranding from Arcoa Industries, a San Marcos, California-based manufacturer of litter-removal tools.


Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!