The right relationship with a corporate insider can bring out the best in both worlds.
What can women in corporate America offer women entrepreneurs? Plenty. Just ask Lauren Rosenstadt, owner of Besthesda, Maryland-based Herbal Animals. "We had been selling our product for all of one month and were ready for the big time," remembers Rosenstadt, 43, mocking her early naivete. In 1995, she began a marketing campaign to sell her animal-shaped aromatherapy pillows to retailers, including The Body Shop and The Nature Company.
The first pillow-sheep-shaped and filled with lavender, peppermint and flaxseed-was dubbed Sydney Green Sheep, and the body-care products buyer at The Nature Company happened to be a woman named Sydney Scott. "When I pitched it to Sydney, I had a feeling it would be a go. She loved it. They started with Sydney Green Sheep, then asked us to make something just for The Nature Company," says Rosenstadt. "By fall, they had given us a 10,000-piece order. She really took a chance on us, because at the time, we were very small."
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