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Diamond Minds

You'll have to work for it, but knowledge is your best shot at success.

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This story appears in the November 2001 issue of Entrepreneur. Subscribe »

If you want to mine for diamonds, you have to dig deep to get to the valuable gems. It's the same with knowledge. You have to dig deep, go well beneath the surface, to come up with the most valuable information.

High achievers are on a quest for learning-a desire to build a foundation with the fundamentals and a passion for continuous improvement. I once heard an interview with Herb Kelleher, founder of Southwest Airlines. When asked what it was like to be successful, he answered, "I don't know. I've got a long way to go yet-because once you start thinking you're a success, you go downhill." Peak performers always feel the need to reach higher and higher. They are in constant pursuit of the knowledge they need to make the climb.

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