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Selling Points

Catchy phrases become clich�s because they're true. Take a look at these 6 sales maxims and see if you agree.

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This story appears in the November 2001 issue of Entrepreneur. Subscribe »

Secretary of State Colin Powell once said, "There are no secrets to success. Don't waste time looking for them. Success is the result of perfection, hard work, learning from failure, loyalty to those for whom you work, and persistence." The same applies to success in selling.

Other people may look at these high-sales achievers and say "They were born lucky," "They were born talented" or "They got a great territory." The reality is, they simply acted on the basic truths of sales. At first glance, you might brush these truths aside as clich�s. But a closer look reveals that clich�s become clich�s because they're true. Here are some sales truths to live by:

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