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The Kindest Cut

Sure, Oprah cut the feet off her pantyhose, but she's not the one making money off 'em.

This story appears in the November 2001 issue of Entrepreneur. Subscribe »

What: Footless pantyhose

Who: Sara Blakely of Spanx Inc.

Where: Atlanta

When: Started in 2000

It all started with a gorgeous pair of form-fitting pants. Sara Blakely, a sales trainer by day and stand-up comedian by night, loved those pants, but never felt comfortable wearing them because she felt that every little bodily imperfection showed. Instead of shelving the slacks in frustration, though, she found an innovative solution.

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