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Singular Sensation

It's your best product. Actually, it's your <I>only</I> product. But you can still get big retailers to take notice.

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This story appears in the November 2001 issue of Entrepreneur. Subscribe »

You've probably heard that big retailers tend to shy away from one-product companies. Fact is, chain stores feel that with the large amount of internal paperwork required to add a new vendor, it's not really worth their time to bother with a one-line company.

But that doesn't mean it's impossible to get the attention of big retailers with only one product. Case in point: Christopher Carter, 38, founder of Storm Master Corp. of Parker, Colorado, whose Gutter Pump has successfully made it to the shelves of Home Depot stores. It was certainly a lucky break-penetrating large retail stores, even on a regional basis, is big business. Carter expects 2001 sales to hit $400,000, and 2002 promises to be even better, as Home Depots in several other regions are expressing interest in carrying his product.

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