Market Using Auto Responders

Make sure every person who e-mails you gets an auto-response.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Using an auto responder is a type of that can really make an impact. Each time a person e-mails me, they receive an auto-response return e-mail with a specific marketing . I have promoted books, audiotapes, electronic newsletters (e-zines) and special requests for a variety of things. I was amazed at first by how positively responded to the messages. I have found it to be a valuable way to educate people about the resource I offer. Most people react very favorably and do exactly what my message is urging them to do. E-mail me and see what you find.

Craig W. Campana teaches G.U.T.S.Y. marketing strategies for small businesses and hosts a weekly teleconference call for marketers (Tuesdays at 4 p.m. EST). Register to participate or pick up a copy of his 101 G.U.T.S.Y. Grabbers at http://www.gutsymarketing.com

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur