Create G.U.T.S.Y. Packaging for Your Advertising

Use every piece of mail to market your business
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Believe it or not, you can generate G.U.T.S.Y. results by placing your marketing materials inside any correspondence you send, including any bills you pay, letters or packages. You are an advertiser even though the medium you are using may be the outside of a package. Don't let anything leave your office without placing a label with your Web site on it. You can draw attention to yourself and your products in the oddest places. Even your postal worker may check out your Web site if you let them know what it is.

Craig W. Campana teaches G.U.T.S.Y. marketing strategies for small businesses and hosts a weekly teleconference call for marketers (Tuesdays at 4 p.m. EST). Register to participate or pick up a copy of his 101 G.U.T.S.Y. Grabbers at http://www.gutsymarketing.com

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.