Restaurants Now Court Breakfast Burger Eater

<b></b>
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Chicago-With grease on his chin, Seth Kligerman, a 26-year-old medical student, is downing his second cheeseburger, and it isn't even 8 a.m. Kligerman is part of an unusual breed of customer that some restaurants are trying to court: the breakfast burger eater. The group includes people who work unusual hours and may crave dinner-type fare when their workday ends in the morning.

In Chicago, 275 Burger Kings now offer hamburgers for breakfast and have seen breakfast sales increase 4 to 7 percent since burgers were added to the early-morning menu in 1997. A Burger King spokesman wouldn't comment on whether the concept will go national but said corporate staff is watching the experiment and finds it encouraging. -The Wall Street Journal

More from Entrepreneur

Kathleen, Founder and CEO of Grayce & Co, a media and marketing consultancy, can help you develop a brand strategy, build marketing campaigns and learn how to balance work and life.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.