Full access to Entrepreneur for $5
Subscribe

Small Fries, Big Ideas

Use children as marketing consultants, you may be surprised.

Opinions expressed by Entrepreneur contributors are their own.

Small fries have big ideas that could help your business grow. If you are starting a child-related business, consider using children as marketing consultants. Kids think creatively-a big asset for entrepreneurs trying to reach this market. Companies like Microsoft and MTC hire kids to learn their view. But you don't need to be so formal: Just try polling the kid you know. Get their responses, ask them for suggestions and brainstorm new ideas.

Excerpted from Start Your Own Business: The Only Start-Up Guide You'll Ever Need