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Defining Your Company's Value

Make sure customers understand why your company exists.

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This story appears in the November 2001 issue of Entrepreneurs Start-Ups magazine.

Every day, BizStartUps.com provides you with information to help you start and run your business. Whether it's articles, tools, books or just inspiration you're seeking, you'll find it within the pages of BizStartUps, and you'll walk away with some useful piece of information that will help you run your business smarter. Now, I must ask, are you convinced that BizStartUps is the place to get your start-up information?

Chances are, you're not. What I wrote above is dangerously close to being a poorly written bedtime story: interesting enough to make you listen for a few minutes, but not interesting enough to compel you to stay up and hear the ending. And as you snore away on your keyboard, you're dreaming of anything but BizStartUps.com. Bored into sleep, you're dreaming of how much more interesting your own marketing message is.

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