My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue

Give And Ye Shall Receive

You have to give something to get something.

Emery Air Freight, once the leader in air-freight shipping, offered rush service, economy service and small and large package delivery. Federal Express sacrificed, focused on delivering small packages overnight-and put Emery out of business. You need to focus on one core component or one market segment, especially when you're just starting out. Developing a single product or service is much easier and far less costly than trying to offer a whole product line and a host of services. Keep it simple.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business