My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Get New Prospects at a Seminar

Get new prospects the easy way by offering a door prize.
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Here's a G.U.T.S.Y. number I have tried with great success. It is good for any workshop or seminar that you attend; you can capture the moment and gain access to everyone in the room. Purchase a copy of a book or tape that has great value in your opinion. Ask the seminar leader during an early-morning break if you would be able to give a door prize. They will likely be taken aback by your offer at first, then give their approval to do so. Offer to draw one winner from among all the participants' business cards. Usually people will jump at the chance to win, and obtaining their business card will give you the ability to follow up with each of them. Give the seminar leader a 3-by-5 card with contact and other information about your business on it. The seminar leader will read the information aloud and then choose your door prize winner. He may offer to let you share information about your business.

Craig W. Campana teaches G.U.T.S.Y. marketing strategies for small businesses and hosts a weekly teleconference call for marketers (Tuesdays at 4 p.m. EST). Register to participate or pick up a copy of his 101 G.U.T.S.Y. Grabbers at

More from Entrepreneur

Dustin's experience and expertise can help you monetize your message, build a marketing strategy and connect with influencers.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.
Start My Plan

Latest on Entrepreneur