Protect Your Name

Become a household name by applying for a registered trademark.

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Kleenex tissues and got to be household words through protections. For your business itself or for a product you make, the only way to keep your original and unique name original and unique is to apply for a registered trademark.

Make sure that you don't try to trademark a name that has general acceptance for public usage-such as Car Phone or Lawn Care. While CarFone Co. may have a chance, it will create other problems for you by making it hard for people to find your business in directories or business listings, should it get trademark . Only you know for sure which image is most important for your company and products.

Excerpted from Starting a Home-based Business

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