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Preparing to Sell

How to build up enough speed to let your sales--and your new business--take off

This story appears in the November 2001 issue of

"When everything seems to be going against you, remember that the airplane takes off against the wind, not with it." --Henry Ford

Selling is the small business's dirty little secret. Everyone knows they sell something, but no one wants to do it. If you came from an existing sales position, you are no longer supported by an existing brand and large marketing and public relations support. Even if you are building your business based on a personal skill or passion, you may not have the skills or experience to actually persuade another individual to give you money for your product or service.

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