Mending Taco Bell
Grow Your Business, Not Your Inbox
Taco Bell faces significant competition from up-and-coming fast-casual chains like McDonald's Chipotle and others. The chain sent out marketing messages that made its positioning-quickie Mexican or frat food?-unclear. And a young customer base that cherished cheapo chimichangas grew up, their tastes maturing as their wallets flattened.
While company same-store sales are up 2 percent year over year through Tricon's first three fiscal quarters, it has been its Pizza Hut and KFC operations that have been pulling most of the weight. A 2 percent rise in same-store sales at Pizza Hut and a 1 percent increase at KFC offset a 2 percent slump at Taco Bell. -MotleyFool.com