Mending Taco Bell

<b></b>
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Irvine, California-Management at owner Tricon Global Restaurants Inc. believes things are improving at Taco Bell, and it's important to the company at large that they're right.

Taco Bell faces significant competition from up-and-coming fast-casual chains like McDonald's Chipotle and others. The chain sent out marketing messages that made its positioning-quickie Mexican or frat food?-unclear. And a young customer base that cherished cheapo chimichangas grew up, their tastes maturing as their wallets flattened.

While company same-store sales are up 2 percent year over year through Tricon's first three fiscal quarters, it has been its Pizza Hut and KFC operations that have been pulling most of the weight. A 2 percent rise in same-store sales at Pizza Hut and a 1 percent increase at KFC offset a 2 percent slump at Taco Bell. -MotleyFool.com

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.