Denise Lasprogata

28, president of DLL LLC in New York City
Magazine Contributor
2 min read

This story appears in the December 2001 issue of Entrepreneur. Subscribe »

Description: Designer of women's apparel with large print and Braille garment labels; also has line with sequins spelling out "DEE DEE" (Lasprogata's nickname and name of clothing line) in Braille.

Start-Up: 1999, for $50,000

2001 : $30,000

You're My Inspiration: After a friend lost her sight in a car accident, Lasprogata decided to turn her interest in into a helping the visually impaired become more independent. Finding regular clothing labels inadequate for the blind, she saw an opportunity to create labels they could read.

Material Girl: Lasprogata located a substrate used for maps and diagrams for the blind that could withstand the washing and drying process. She patented her product, contacted label manufacturers to license it and, working with a team including a label company and celebrities, she launched her business. Her clothes are now sold in boutiques in City and upscale retailer as well as on her Web site.

Warm Reception: "Retailers love the concept and are more than willing to learn about my line and labels. Consumers feel they're playing a part [in this cause], and they are!"

Looking Forward: "I'm now selling a line of women's dresses and intend to produce more women's wear in the future. My goal is to eventually open the first store with Braille materials, including Braille and large-print catalogs and signage as well as my signature line."

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