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Teen Green

Position your business to sell teenagers what they'll just <i>die</i> if they can't have.

This story appears in the December 2001 issue of Entrepreneur. Subscribe »

Teens are sooo money. All right, all right-that slang is so five years ago. What are teenagers all about in 2002? What will break among the 31 million U.S. teenagers and cash in on the more than $155 billion teen market?

Because driving is way high on teens' priority lists, look for retro-style cars like the PT Cruiser Convertible and the Mini Cooper S to make a big splash. Hovering in the $18,000 to $20,000 range, these cars are accessible coolness. "These vehicles combine the trend of the desire for self-expression and the ability to get a wonderful value at the same time," says David Morrison, founder of TwentySomething Inc., a youth marketing consulting firm in Radnor, Pennsylvania.

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